Learn to make a picture of your ideas in 5 steps!
In this course, you’ll learn a sequence of 5 strategies for communicating science in a picture—based on the easy-to-remember acronym S-P-A-R-K. Each letter represents one strategy. You’ll learn exactly how a picture evolves from beginning to end. As you progress through the course, you'll see step-by-step demos of each strategy applied to a case study image.
SPARK is perfect for you if—right now—you’re working on a presentation, a paper, or a project, and find yourself struggling to communicate clearly. Follow SPARK’s step-by-step process, and you will have a picture by the end of the course. And we think you’ll be surprised by what you’re able to accomplish!
You’ll learn core concepts of visual communication that’ll be useful whether you’re an expert or a student, a novice or a pro. This is not a course on how to draw. What you’ll learn can be applied to many different ways of presenting information—such as diagrams, charts, or data visualizations. Your pictures can be drawn by hand, or you can use software you already know.
Each video is only 10 minutes or less. You’ll learn:
- A perfect way to jumpstart your visual thinking and transition from words to pictures
- How to speak with the 8 elements of visual language
- Ways to target your audience’s visual sweet spot
- Tips for communicating to people who aren’t familiar with your topic
It takes about 3 hours total to watch all the videos. If you do a hands-on project (which we think is a great idea) that will add more time. But, then you’ll have a picture by the end of the course!
SPARK has been taught in person at Stanford and UCSF. 100% of participants answered “yes” when asked in a survey, “Do you think you will be able to use what you learned in this course?”
Here are some of their other comments:
“Amazing course. I’ve never seen anything quite like this and was thrilled to get such great instruction on a challenging and rarely taught topic.”
“The course far exceeded my expectations because it taught me a new way to see.”
“… the best thing I learned was how powerful it is to communicate concepts by visuals.”
“This was an extremely practical, hands on class. The techniques I learned will definitely help me on the job.”
Do you have a group that would benefit from SPARK? Group rates are available. Please contact us so we can learn more about what you need.
We’re Betsy Palay and Tami Tolpa—partners in Picture as Portal, LLC and the co-creators of SPARK. We’re both medical illustrators. And between us we’ve created hundreds of pictures that successfully communicate complex ideas for clients such as Scientific American magazine, Genentech, and NASA. Our work has garnered over a hundred industry awards.
What we’ve learned is how to make pictures that are far more powerful than words for communicating complex ideas. And we want to share those skills with you. We hope SPARK will change forever the way you think of pictures and use them to communicate.
We regard a picture as a portal—a dynamic doorway—between your ideas and your audience. Our mission is to help you make your ideas accessible to others by harnessing the power of pictures. So let’s get started!